In a world where ChatGPT can write poems in seconds and AI can paint portraits, many parents are asking us: Where does that leave human creativity, especially for our children?

Whether your child is in primary school just beginning to explore their imagination or in secondary school navigating more complex creative tasks, the question remains the same: how do we help them develop their unique voice in a world where technology can do so much?

Have you ever said something like, “My child’s creative, so they’re not really into maths!”, or “My child’s got a scientific brain, languages just aren’t their thing…”?

If so, you’re not alone. It’s a narrative I hear all the time and one I think we should start challenging.

Creativity has always had its place in learning, but it’s becoming a core skill being assessed in students. It’s now a formal part of some Year 7 Entrance Exams and it’s catching parents off guard. Schools are introducing tasks that test imaginative thinking, clear communication and original problem-solving. These new tasks aren’t just about writing stories. They ask children to think on their feet, use language purposefully and respond to unusual prompts in thoughtful, original ways.

Finding it difficult to encourage your child to read? You’re not alone and it’s certainly not a reflection of your efforts. Reading habits are deeply personal. Developing them takes time, flexibility and a little creativity. Here are some practical ways to make the process easier, more enjoyable and far less of a struggle…

We all want to help our children grow into confident, expressive communicators. But when it comes to vocabulary-building, it’s easy to fall into old traps and tired techniques. Let’s bust a few myths…